Name badges in healthcare are integral to person-centred care for patients, making it easy to identify staff members by name and position. Many NHS healthcare trusts, such as Herefordshire and Worcestershire have now introduced staff name badges in large, bold text against a yellow background. Research has found that this is preferrable for patients with cognitive and visual impairments when reading information. The retina can distinguish between the text and background more easily, making names more readable, in line with recommendations from the Royal National Institute of Blind People (RNIB). This eye-catching scheme has helped build an
inclusive culture of confidence and trust.
#hellomynameis
If you’ve visited a hospital or healthcare setting recently, you might have noticed some bright yellow badges worn by staff with ‘hello my name is’ wording. The #hellomynameis name badge campaign was pioneered by Dr Kate Granger MBE, a registrar in elderly medicine, who was diagnosed with terminal cancer aged 29. She developed the concept after an experience as an inpatient with post-operative sepsis and was shocked at how many staff didn’t introduce themselves to her:
“It’s the first thing you are taught in medical school, that when you approach a patient you say your name, your role and what you are going to do.”
“This missing link made me feel like I did not really matter, that these people weren’t bothered who I was. I ended up at times feeling like I was just a diseased body in a hospital bed.”
During the final years of her illness, Kate dedicated herself to promoting the name badge campaign and raised £250,000 for the Yorkshire Cancer Charity. The campaign captured the imagination of the nation and rightly raised the profile of person-centred care firmly at the heart of healthcare.
The role of Name Badges International (NBi)
NBi is the original official supplier of #hellomynameis and pledges a donation to the Leeds Hospitals Charity from every badge sold. The contribution so far stands at over £110,000 and the Lincolnshire-based company is proud to be supporting such a worthy cause.
“We understand the importance of therapeutic relationships in healthcare settings, especially when patients are at their most vulnerable. These name badges continue to pay homage to the wonderful work of Dr Kate Granger and help build rapports in difficult situations.”
“Over time the design has evolved from one simple format to a variety of designs including landscape templates, different coloured backgrounds, bilingual badges and a wide choice of paediatric themes such as dinosaurs, pandas and cats. Health Trusts and organisations can choose from magnets, pins and crocodile clip designs. We supply the yellow background, which has continued to prove popular. These badges have always been popular in hospital settings but we’ve recently had some enquiries from private care homes, wishing to branch into inclusive name badges,” explains Simon Holderness: UK Sales and Marketing Director.
History of Name Badges International (NBi)
Name Badges International (NBi) was established in 2009 and is one of seven highly successful divisions of J&A (International) Limited based in Spilsby, Lincolnshire. NBi has eased into the market as a web-based badge company supplying throughout the UK, Europe and the rest of the world. The key to the company’s success is the easy online design operations and the no set-up/artwork fee keeping costs down, alongside outstanding customer service and quality manufacturing on-site in the purpose-built clean room.
“Customers love our easy-to-use online design interface and our state-of-the-art printing, cutting and packing technology allows a quick 1-5 delivery day turnaround (even some same-day despatches). With no minimal orders and low costs, we regularly receive five-star customer ratings on Trustpilot.”
“We have a wide range of 17 name badges include: NHS name badges, prestige name badges, classic name badges, borderless name badges, circle name badges and three types of eco-badges: metal reusable, printed wooden and engraved wooden badges. The larger the bulk order, the lower the price and if customers ever need some support, we’re just a phone call away!” adds Simon.
Beyond the #hellomynameis charity badges, the two most popular name badges are the following:
- Prestige Name Badge: Classic plastic design at 74x30mm. These badges offer some ‘old school’ features for professional healthcare uniforms. Bespoke designs can feature logos, range of fonts and texts, variety of backgrounds and
are available in pin, clip or magnet fastenings, with a robust polyurethane coating. - Borderless Name Badge: Look smart with these borderless plastic designs: slightly smaller than Prestige at 74x25mm but look stunning as horizontally/vertically split designs. There is ample room for company name, logo, name and job title on striking company schemes, again with the polyurethane coating adding longevity.
“Healthcare workers are busy looking after the nation’s health, as the backbone of the NHS and other healthcare settings. Sterile uniforms are part and parcel of ward rounds and care and often the name badge will get thrown in the washing machine, along with the uniform. The robust polyurethane coating can withstand the heat of the wash and not become damaged and likewise, a quick spray of disinfectant will keep badges compliant with healthcare hygiene regulations.” clarified Simon.
Moving forward: Name badges in the future
NBi is at the forefront of sustainability with its eco name badge trio. The back of the metal reusable name badges is made from 100% recycled plastic and the printed and engraved wooden name badges come from responsibly sourced Oak trees.
“The future of printing inks is all about water-based sustainable inks, as part of the circular economy and we are already part of this conversation. We carry out meticulous research on the most sustainable options and strive to offer eco-friendly options to all our customers.”
“The healthcare sector is part of the fabric of UK society and we are proud to offer a wide range of premium name badges to all settings, from hospitals, care homes to outreach workers like social workers and occupational therapists. If you’re looking to order a batch of quality name badges today to enhance your person-centred care experience, take a look at our extensive range and if you have any questions, don’t hesitate to contact the friendly expert customer support team today.”
Please contact
T 01790 729855 (new customers)
T 01790 755855 (existing customers)
info@namebadgesinternational.co.uk
https://www.namebadgesinternational.co.uk