Amid the sea of science pioneers at the London BioTechnology Show, Luna 9’s stand stood out with its bold message: ‘We’re a creative agency dedicated to explaining what you do and why it matters.’ We sat down with Co-founder and Strategy Director Michael Green (pictured) to learn more about this intriguing presence in the exhibition hall.
What inspired you to attend, given your focus on brand and design?
We knew the room would be full of amazing people with brilliant ideas that can make a real difference in the world. However, we often find that companies at events like this struggle to gain traction because their work is so complex and can be hard for diverse audience groups to grasp.
We’re here to help explain their big ideas clearly and confidently so they don’t miss out on the impact they deserve.
What challenges are you tackling for healthcare businesses?
We handle everything from designing campaigns to full-scale branding, but a big focus here is helping companies showcase their complex technologies in a way that grabs attention and wins support from investors and partners.
How do you turn complex concepts into persuasive stories?
We always start by quickly gaining a clear understanding of the topic. We know the right questions to ask to help our clients see their work from new angles. This approach breaks them free from the narrow perspectives that can come from deep expertise.
Then, we craft what we’ve learned into a compelling narrative that shapes our messaging and design.
Can you share any particular projects that have inspired you?
There are so many! Across sectors including science, renewables, healthcare, and technology, we’ve had the privilege of working with global organisations like Dyson and the WHO, as well as cutting-edge tech startups and scaleups.
One recent standout is our collaboration with Boston biotech Pepper Bio. They’ve developed a genuinely groundbreaking machine learning platform to accelerate drug discovery and find cures for conditions once thought incurable but were struggling to cut through to a non-PhD audience. We loved being able to help tell their story in a way that opened all the right doors.
What’s next for Luna 9?
We’re excited to spread the word about how we can help more innovators like those we met at the show. If anyone needs a hand in getting their big idea understood and appreciated, get in touch!
Contact Michael Green,
Co-founder & Strategy Director,
michael@luna9design.com
www.luna9design.com